The founder of online food platform Zomato, Deepinder Goyal, faced criticism after announcing a new 'Pure Veg' delivery fleet for customers with a 100% vegetarian dietary preference. Many users called out the move as casteist and discriminatory, pointing out how this could lead to excluding restaurants and employees. Netizens also brought attention to the problematic practice of calling food 'pure' veg, which perpetuates caste discrimination in India. Zomato is not the first company to profit from such ingenuine practices, with the tweet implying that this is just a way for businesses to exploit deep-rooted casteism in the country.
After facing backlash for its 'pure veg mode' and green uniform for riders, Zomato's CEO announced that the company will be removing the on-ground segregation of its fleet and all riders will now sport the signature red uniform. This move comes after concerns were raised about the safety and negative social implications of the previous decision. While the 'pure veg mode' will still be available on the app, the physical distinction between riders will no longer exist.
Zomato, one of India's leading food delivery apps, announced the introduction of a 'pure veg' mode and fleet to cater to the country's large percentage of vegetarians. As a response to customer feedback about their dietary preferences being extremely important, Zomato aims to provide a separate fleet and curated selection of vegetarian-only restaurants for a guaranteed pure veg experience. The stock saw a 2.1% rise following the announcement, with analysts maintaining an 'outperform' rating and increasing their target price by 10%. The move has been received positively by many, including young people who now see their parents being able to use the app.
After facing backlash and criticism, Zomato CEO Deepinder Goyal has announced that they will be rolling back the introduction of a "Pure Veg Mode" service where delivery personnel would wear green uniforms to distinguish themselves from the regular fleet. This decision was reversed due to concerns raised about potential discrimination towards non-veg food and delivery personnel facing backlash from RWAs and landlords. The company's CEO has stated that the physical safety of their riders and ensuring inclusivity for customers with diverse dietary preferences is their top priority.
Zomato's CEO, Deepinder Goyal, recently introduced a "Pure Veg Mode" on the platform in response to customers with strict vegetarian diets. Despite the CEO's clarification that it is not meant to discriminate against any religious or political affiliations, the decision has faced backlash on social media. However, Goyal has also received support from many quarters and has vowed to address any instances of exclusion or discrimination.
Zomato, India's leading online food delivery app, has introduced a new service called "Pure Veg Mode" and "Pure Veg Fleet" for customers with pure vegetarian dietary preferences. This feature will ensure that all food ordered through the app is prepared and handled in a strictly vegetarian manner. While many have applauded this move, there has also been some mixed response from customers about the need for such a feature. Zomato has also hinted at introducing more specialized fleets in the future to cater to specific customer needs, such as a dedicated cake delivery fleet.
Zomato CEO Deepinder Goyal has personally launched a 'pure veg mode' on the food delivery app, catering to India's large vegetarian population. This mode will ensure that only vegetarian food is delivered by a special "pure veg fleet" with distinguishable green uniforms and delivery boxes. While some praised this move, others expressed concerns about discrimination and potential bans on red-shirted delivery personnel.
Indian food delivery app Zomato has launched a new service, called "Pure Veg Mode", to cater to its growing number of vegetarian customers. This includes a "Pure Veg Fleet" of delivery personnel who will exclusively handle orders from vegetarian restaurants. The move has received mixed reactions online, but founder and CEO Deepinder Goyal clarifies that it is not based on any religious or political preference.
In response to feedback from their large vegetarian customer base, food-delivery platform Zomato has rolled out a "Pure Veg Mode" for customers with a 100% vegetarian dietary preference. The newly-launched "Pure Veg Fleet" will wear green uniforms and use green delivery boxes, ensuring that only vegetarian meals are delivered. While the move has drawn mixed reactions online, Zomato CEO Deepinder Goyal has stated that it is a response to the particular preferences of Indian vegetarians.
Zomato, a leading food delivery platform, has launched a specialized mode for vegetarian customers in India- the ‘Pure Veg Mode’. It includes curated restaurants that serve only vegetarian food, with a separate fleet that will only deliver orders from these restaurants. The feature will see a phased rollout across the country in the coming weeks, with the company remaining committed to listening to its customers and serving the community in the best possible way. Additionally, Zomato's CEO announced plans for more specialized fleets to cater to customers' specific needs, such as a cake delivery fleet with hydraulic balancers to prevent cakes from getting smudged during delivery.