In response to feedback from their large vegetarian customer base, food-delivery platform Zomato has rolled out a "Pure Veg Mode" for customers with a 100% vegetarian dietary preference. The newly-launched "Pure Veg Fleet" will wear green uniforms and use green delivery boxes, ensuring that only vegetarian meals are delivered. While the move has drawn mixed reactions online, Zomato CEO Deepinder Goyal has stated that it is a response to the particular preferences of Indian vegetarians.
Background:
Zomato, a prominent food delivery platform in India, has a large and growing vegetarian customer base. In recent years, there has been increasing concern among vegetarian consumers about the potential mixing of non-vegetarian and vegetarian food items during delivery.
"Pure Veg Mode" Initiative:
To address this concern, Zomato has introduced a "Pure Veg Mode" feature for users who strictly adhere to a vegetarian diet. This mode ensures that only vegetarian meals are delivered, eliminating the risk of unintentional consumption of non-vegetarian items.
"Pure Veg Fleet" Operations:
The "Pure Veg Mode" is supported by a dedicated "Pure Veg Fleet" of delivery personnel. These personnel wear distinctive green uniforms and utilize green delivery boxes, making them easily identifiable by customers. The fleet is responsible for handling only vegetarian orders, guaranteeing the integrity of vegetarian meals throughout the delivery process.
Customer Response:
The launch of "Pure Veg Mode" has garnered mixed reactions from online users. While many vegetarians lauded the initiative as a thoughtful gesture, some criticized it for being an unnecessary division and potentially inconvenient for non-vegetarians.
FAQs:
1. Why did Zomato introduce "Pure Veg Mode"? A: Zomato introduced "Pure Veg Mode" to cater to the specific preferences of Indian vegetarians and ensure that their dietary choices are fully respected.
2. How does the "Pure Veg Fleet" operate? A: The "Pure Veg Fleet" is a separate team of delivery personnel who wear green uniforms and use green delivery boxes. They are responsible for delivering only vegetarian orders, ensuring their integrity throughout the delivery process.
3. Are all Zomato deliveries now vegetarian? A: No, "Pure Veg Mode" is an optional feature for customers who strictly adhere to a vegetarian diet. Non-vegetarians can still order from Zomato as usual.
4. What are the benefits of using "Pure Veg Mode"? A: For vegetarians, "Pure Veg Mode" provides peace of mind and eliminates the risk of unintentional consumption of non-vegetarian items. It also ensures the integrity of their food choices throughout the delivery process.
5. Is "Pure Veg Mode" a permanent feature? A: Zomato has not indicated whether "Pure Veg Mode" is a permanent or temporary feature. The company will likely monitor customer feedback and make adjustments as necessary.
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