Zomato, a leading food delivery platform, has launched a specialized mode for vegetarian customers in India- the ‘Pure Veg Mode’. It includes curated restaurants that serve only vegetarian food, with a separate fleet that will only deliver orders from these restaurants. The feature will see a phased rollout across the country in the coming weeks, with the company remaining committed to listening to its customers and serving the community in the best possible way. Additionally, Zomato's CEO announced plans for more specialized fleets to cater to customers' specific needs, such as a cake delivery fleet with hydraulic balancers to prevent cakes from getting smudged during delivery.
Zomato Unveils 'Pure Veg Mode' for Vegetarian Customers in India
Background
In India, where vegetarianism is widely practiced, there has been a growing demand for food delivery services that cater specifically to vegetarian customers. Zomato, one of the leading online food delivery platforms in the country, has recognized this need and launched the 'Pure Veg Mode' feature.
Pure Veg Mode
The 'Pure Veg Mode' is a dedicated mode within the Zomato app that allows vegetarian users to browse and order food exclusively from restaurants that serve only vegetarian cuisine. It addresses concerns about cross-contamination that vegetarians often face when ordering food from mixed-cuisine restaurants.
To ensure the authenticity of vegetarian food, Zomato has curated a list of restaurants that have been audited and certified as vegetarian. These restaurants are identified with a 'Pure Veg' badge on the app. Additionally, Zomato has established a separate fleet of delivery partners who will only deliver orders from vegetarian restaurants, further minimizing the risk of cross-contamination.
Commitment to Vegetarian Customers
Zomato's launch of the 'Pure Veg Mode' demonstrates its commitment to serving the diverse needs of its customers. The company has stated that it values user feedback and is continuously seeking ways to improve its services for the vegetarian community.
CEO's Plans for Specialized Fleets
In a recent announcement, Zomato's CEO revealed plans to introduce more specialized fleets to cater to customers' specific requirements. This includes a cake delivery fleet equipped with hydraulic balancers to ensure that cakes arrive in pristine condition.
FAQs
1. How can I access the 'Pure Veg Mode'?
2. Can I order non-vegetarian food in 'Pure Veg Mode'?
3. What restaurants are available in 'Pure Veg Mode'?
4. Is there an additional delivery charge for 'Pure Veg Mode'?
5. Are there plans to expand 'Pure Veg Mode' to other countries?
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