The plant-based market in the US is booming, with sales growing at a much faster rate than the overall retail-food market. It is not just vegetarians and vegans who are contributing to this growth, but also a rising number of "flexitarians" - those actively reducing their intake of meat and dairy. This has led to companies like Impossible Foods and Beyond Meat creating innovative plant-based meat substitutes that cater to the taste preferences of this demographic. The recent surge in plant-based food consumption can also be attributed to pandemic-related factors, such as consumer stockpiling and meat shortages.
Zomato, one of India's leading food delivery apps, announced the introduction of a 'pure veg' mode and fleet to cater to the country's large percentage of vegetarians. As a response to customer feedback about their dietary preferences being extremely important, Zomato aims to provide a separate fleet and curated selection of vegetarian-only restaurants for a guaranteed pure veg experience. The stock saw a 2.1% rise following the announcement, with analysts maintaining an 'outperform' rating and increasing their target price by 10%. The move has been received positively by many, including young people who now see their parents being able to use the app.
In response to feedback from their large vegetarian customer base, food-delivery platform Zomato has rolled out a "Pure Veg Mode" for customers with a 100% vegetarian dietary preference. The newly-launched "Pure Veg Fleet" will wear green uniforms and use green delivery boxes, ensuring that only vegetarian meals are delivered. While the move has drawn mixed reactions online, Zomato CEO Deepinder Goyal has stated that it is a response to the particular preferences of Indian vegetarians.
Zomato, a leading food delivery platform, has launched a specialized mode for vegetarian customers in India- the ‘Pure Veg Mode’. It includes curated restaurants that serve only vegetarian food, with a separate fleet that will only deliver orders from these restaurants. The feature will see a phased rollout across the country in the coming weeks, with the company remaining committed to listening to its customers and serving the community in the best possible way. Additionally, Zomato's CEO announced plans for more specialized fleets to cater to customers' specific needs, such as a cake delivery fleet with hydraulic balancers to prevent cakes from getting smudged during delivery.
Zomato Founder and CEO Deepinder Goyal announced the launch of a "Pure Veg Mode" service in India to cater to customers who have a pure vegetarian dietary preference. This service includes a selection of restaurants serving exclusively vegetarian food, responding to feedback from the largest percentage of vegetarians in the world. However, the move has received criticism from some online users who accuse the company of religious and political exclusion. Goyal clarified that the feature does not cater to or exclude any particular preferences.