After facing backlash for its 'pure veg mode' and green uniform for riders, Zomato's CEO announced that the company will be removing the on-ground segregation of its fleet and all riders will now sport the signature red uniform. This move comes after concerns were raised about the safety and negative social implications of the previous decision. While the 'pure veg mode' will still be available on the app, the physical distinction between riders will no longer exist.
Background:
In May 2022, Zomato, an Indian food delivery platform, introduced a new feature called 'Pure Veg' mode, which allowed users to filter their deliveries to only include restaurants that served exclusively vegetarian food. The company also implemented a green uniform policy for riders who opted for the 'Pure Veg' mode, distinguishing them from non-vegetarian riders.
Backlash and Policy Reversal:
The new policies sparked widespread criticism and backlash. Vegetarian riders reported facing discrimination and being denied orders from non-vegetarian restaurants. Concerns were also raised about the potential for social division and stigmatization based on food preferences.
In response to the growing backlash, Zomato CEO Deepinder Goyal announced in June 2022 that the company would be removing the on-ground segregation of its fleet. All riders will now wear the signature red uniform, and the 'Pure Veg' mode will continue to be available on the app.
Top 5 FAQs:
Q1: Why did Zomato introduce the 'Pure Veg' mode and green uniform policy?
A1: Zomato aimed to cater to the needs of vegetarian customers who desired deliveries from exclusively vegetarian restaurants. The green uniform policy was intended to identify vegetarian riders.
Q2: What was the main criticism faced by the policies?
A2: Critics argued that the policies created discrimination against vegetarian riders and stigmatized non-vegetarian riders and restaurants. Safety concerns were also raised as vegetarian riders could potentially be targeted for violence.
Q3: What led to the reversal of the policies?
A3: Zomato CEO Deepinder Goyal acknowledged the negative social implications and safety concerns raised by the policies, prompting the company to abandon them.
Q4: Will the 'Pure Veg' mode still be available on the app?
A4: Yes, the 'Pure Veg' mode will continue to be available as a filter option for users, allowing them to select restaurants that only serve vegetarian food.
Q5: What is Zomato's current policy on uniform color for riders?
A5: All Zomato riders will now wear the signature red uniform, regardless of their choice of 'Pure Veg' mode.
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