Zomato CEO Deepinder Goyal has personally launched a 'pure veg mode' on the food delivery app, catering to India's large vegetarian population. This mode will ensure that only vegetarian food is delivered by a special "pure veg fleet" with distinguishable green uniforms and delivery boxes. While some praised this move, others expressed concerns about discrimination and potential bans on red-shirted delivery personnel.
Zomato's 'Pure Veg Mode': Catering to India's Vegetarian Population
India, a country with a predominantly vegetarian population, has witnessed the emergence of a new trend in food delivery services: the introduction of a 'pure veg mode'. Zomato, one of the leading food delivery apps in the country, has recently launched this feature, catering to the growing demand for vegetarian-only food delivery options.
Background
India is home to an estimated 250-300 million vegetarians, representing approximately 20-25% of the population. The reasons for vegetarianism in India are deeply rooted in religious beliefs, cultural practices, and environmental concerns. As a result, there has been a growing demand for vegetarian-specific restaurants and food delivery services.
Zomato's 'Pure Veg Mode'
In response to this demand, Zomato has introduced its 'pure veg mode', which allows users to filter their search results to only display vegetarian restaurants. This mode also ensures that the food is delivered by a dedicated "pure veg fleet" of delivery personnel wearing distinguishable green uniforms and carrying green delivery boxes.
Reactions
The launch of Zomato's 'pure veg mode' has elicited mixed reactions. Some have praised the move, hailing it as a step towards meeting the needs of vegetarian consumers and promoting inclusivity. However, others have expressed concerns about potential discrimination against non-vegetarian delivery personnel and the creation of a divided delivery system.
FAQs
Q1: Why has Zomato introduced a 'pure veg mode'? A1: Zomato has launched this mode to cater to the large vegetarian population in India and meet the growing demand for vegetarian-specific food delivery options.
Q2: How does the 'pure veg mode' work? A2: When users enable the 'pure veg mode', they will only see vegetarian restaurants displayed in their search results. The food will be delivered by a dedicated fleet of vegetarian delivery personnel.
Q3: Are non-vegetarian delivery personnel banned in the 'pure veg mode'? A3: No, non-vegetarian delivery personnel are not banned. However, they will not be assigned to deliver orders placed through the 'pure veg mode'.
Q4: Can non-vegetarian restaurants deliver food in the 'pure veg mode'? A4: No, non-vegetarian restaurants cannot deliver food in the 'pure veg mode'. Only vegetarian restaurants are displayed in the search results, and the food must be prepared and delivered by a dedicated vegetarian fleet.
Q5: What is the impact of the 'pure veg mode' on the delivery personnel? A5: The introduction of the 'pure veg mode' may result in fewer delivery opportunities for non-vegetarian delivery personnel, as they will not be able to deliver orders placed through this mode.
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