Indian food delivery app Zomato has launched a new service, called "Pure Veg Mode", to cater to its growing number of vegetarian customers. This includes a "Pure Veg Fleet" of delivery personnel who will exclusively handle orders from vegetarian restaurants. The move has received mixed reactions online, but founder and CEO Deepinder Goyal clarifies that it is not based on any religious or political preference.
Zomato's Pure Veg Mode: A Shift in Food Delivery
Background:
Zomato, a leading Indian food delivery app, has introduced a new service called "Pure Veg Mode" to address the growing demand from vegetarian customers. The move is a significant step in the food delivery industry, as it caters to a specific dietary preference that has often been overlooked.
Pure Veg Mode:
The Pure Veg Mode allows customers to toggle between a regular mode and a pure vegetarian mode. When in Pure Veg Mode, users can only order from restaurants that exclusively serve vegetarian cuisine. Zomato has also launched a "Pure Veg Fleet" of delivery personnel who will exclusively handle orders from vegetarian restaurants.
Mixed Reactions:
The introduction of Pure Veg Mode has garnered mixed reactions online. While some customers have welcomed the move, others have raised concerns about potential discrimination against non-vegetarian restaurants.
CEO's Clarification:
Zomato founder and CEO Deepinder Goyal has clarified that the Pure Veg Mode is based solely on dietary preferences and is not driven by any religious or political motivations. He stated that the move is aimed at providing a better experience for vegetarian customers.
Top 5 FAQs and Answers:
1. What is the difference between Pure Veg Mode and regular mode? Answer: In Pure Veg Mode, users can only order from restaurants that exclusively serve vegetarian cuisine. In regular mode, users can order from restaurants that offer both vegetarian and non-vegetarian dishes.
2. Why did Zomato launch Pure Veg Mode? Answer: To cater to the growing demand from vegetarian customers and provide them with a better experience.
3. Does Pure Veg Mode discriminate against non-vegetarian restaurants? Answer: Zomato has stated that the Pure Veg Mode is based purely on dietary preferences and is not intended to discriminate against non-vegetarian restaurants.
4. Who are the Pure Veg Fleet delivery personnel? Answer: The Pure Veg Fleet consists of delivery personnel who exclusively handle orders from vegetarian restaurants to ensure that vegetarian orders remain free from cross-contamination.
5. Can non-vegetarian customers still order from Zomato? Answer: Yes, non-vegetarian customers can still order from Zomato in regular mode. However, they will not be able to order from restaurants that exclusively serve vegetarian cuisine in Pure Veg Mode.
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