Online food delivery giant Zomato has announced the immediate shutdown of its Intercity Legends service, citing lack of product market fit as the reason. The service, which allowed customers to order iconic dishes from 10 Indian cities and have them delivered to other parts of the country, was launched in 2022 and underwent several changes to improve profitability. With the company shifting its focus to diversifying into other sectors, the decision to shut down Intercity Legends follows the recent announcement of Zomato's plans to acquire Paytm's movie and events ticketing businesses.
Zomato Shuts Down Intercity Legends Service: A Deeper Look
Background
Zomato, the leading online food delivery giant in India, launched its Intercity Legends service in 2022. The service aimed to offer customers the opportunity to order iconic dishes from 10 Indian cities and have them delivered to other parts of the country. This innovation aimed to cater to the growing demand for regional cuisine and nostalgia.
Reasons for Shutdown
Despite initial enthusiasm, Zomato has announced the immediate shutdown of its Intercity Legends service. The company cited a lack of product market fit as the primary reason. This suggests that the service failed to gain significant traction among customers or generate sufficient revenue to justify its continued operation.
Company Focus
Zomato's decision to shut down Intercity Legends aligns with its broader strategic shift towards diversification. The company has recently announced plans to acquire Paytm's movie and events ticketing businesses. This move indicates that Zomato is expanding its focus beyond food delivery and exploring new revenue streams.
Top 5 FAQs and Answers
Q1: When was Intercity Legends launched?
A1: 2022
Q2: Why did Zomato shut down Intercity Legends?
A2: Lack of product market fit
Q3: Which cities were part of Intercity Legends?
A3: 10 Indian cities, including Mumbai, Delhi, Chennai, and Kolkata
Q4: What types of dishes were available through Intercity Legends?
A4: Iconic dishes from each city, such as Vada Pav from Mumbai and Butter Chicken from Delhi
Q5: What are Zomato's future plans?
A5: Diversifying into other sectors, such as movie and events ticketing
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