India's state broadcaster Prasar Bharti launched a new OTT platform called Waves, available for free on the Play Store. Along with popular shows like Ramayan and Mahabharat, Waves also offers a unique streaming experience with games, shopping, and educational content. As a government-run platform, Waves also provides exclusive content such as FTII and NFDC films and live streams of aartis from the Ram Mandir. With its wide range of content, Waves aims to disrupt the existing private OTT players and provide a convenient alternative for Indian consumers.
Waves: India's State-Backed OTT Platform Disrupts the Market
Background
India's state broadcaster, Prasar Bharti, has launched Waves, a new OTT (over-the-top) platform that aims to revolutionize the entertainment and streaming landscape in the country. Waves is available for free on the Google Play Store and offers a wide range of content, including popular TV shows, films, games, shopping, and educational material.
Content Offerings
Waves boasts a diverse content library that caters to various audiences. Some of the key offerings include:
Target Audience
Waves aims to disrupt the existing private OTT players by targeting the Indian consumer base with a free and comprehensive entertainment experience. The platform's focus on local content and its government backing make it a compelling alternative for those seeking an authentic and affordable streaming option.
FAQs
1. Is Waves available for free? Yes, Waves is available for free download and use.
2. What devices can I access Waves on? Currently, Waves is only available for Android devices via the Google Play Store.
3. Is Waves a competitor to private OTT platforms? While Waves aims to provide an alternative entertainment experience, it remains to be seen how it will compete with established private OTT players with larger content libraries and global reach.
4. What unique features does Waves offer? Waves offers a blend of traditional and modern entertainment with its focus on local content, exclusive films, and live streaming of religious events. It also incorporates games, shopping, and educational programs to cater to a diverse audience.
5. How does Waves support Indian content creators? Through its partnership with FTII and NFDC, Waves provides a platform for emerging filmmakers and independent creators to showcase their work, fostering the growth of the Indian entertainment industry.
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