In a historic moment for the NBA, LeBron James and his eldest son Bronny made history as they became the first father-son duo to play in an NBA match together. This unprecedented achievement is a testament to James Senior's longevity in the sport at the top of his game, while also celebrating James Junior's resilience. The two made their mark on the court during the Los Angeles Lakers' season opener against Minnesota Timberwolves, with father and son checking into the game together in the second quarter.
Sneaker giant Nike is branching out into the world of design, as they have recently announced a partnership with the Museum Of Modern Art's design store. The first product in this collaboration is a pair of colorful socks, featuring both the Nike swoosh and MoMA branding. Fans of both brands can look forward to more exciting merchandise in the future, but for now, these socks are a must-have for any Nike collector.
The Florida Gators and Miami Hurricanes are gearing up for a high-stakes football showdown to open the 2024 college football season. Both teams are led by coaches in their third season and are looking for a win that could set the tone for the rest of their season. With Florida's long-standing winning streak in home openers and Miami's lead in the all-time series, this game is bound to be an intense battle. In celebration of the start of the season, Nike has released a new collection of Nike Air Zoom Pegasus sneakers, including one for the Florida Gators.
On the eve of the 2024 season at Colorado, standout quarterback Shedeur Sanders has signed a notable name, image and likeness deal with Nike, following in the footsteps of his father Deion Sanders. Sanders expressed his desire to continue building upon his father's legacy with the Nike deal and may have the opportunity to rock custom-made cleats in games due to Colorado's apparel partnership with the company. Sanders also holds the highest NIL valuation of any college athlete, according to On3.
Tennis powerhouse Naomi Osaka wowed the tennis world and the internet as she donned a unique and colorful Nike outfit in her return to the US Open on Tuesday. The custom-designed attire, featuring bows on her skirt, jacket, shoes, and headphones, drew inspiration from Japan's playful and self-expressive Harajuku style. Despite initial hesitation, Osaka's fashion statement proved to be a winning one as she secured a straight-sets victory against 10th seed Jelena Ostapenko.
In a unique partnership, Nike has created a Dunk SB low sneaker with Soho skate shop Route One, paying homage to London’s oldest French restaurant, L’Escargot. The shoe is nicknamed "Escargot" after the restaurant's signature dish and features a green and brown colorway reminiscent of the dish. With a menu of special Dunk SBs and a film shoot inside the restaurant, this collaboration brings together the worlds of fashion, food, and skateboarding. Along with its cultural significance, the sneaker is priced at £109.99 and is sure to be a hit among sneaker collectors and foodies alike.
Director Aidan Zamiri showcases Japanese tennis star and No.1 women's singles player, Naomi Osaka, in a stylish new spot promoting her collaboration with sports apparel giant Nike and fashion brand Ambush. Titled "Dare to Hit Different," the spot features Osaka's confident and distinctive style as she takes the court and leaves her fashionably-dressed onlookers in awe with a single, scorching serve. Helpfully highlighting the key collaboration between Osaka, Nike, and Ambush, the spot is a testament to the talented director's ability to celebrate top athletes and their unique partnerships.
Reliance Retail, India's leading retail chain under Mukesh Ambani's Reliance Industries Limited, is reportedly gearing up to launch a new mega-store concept in the sports and athleisure market. Taking inspiration from successful models like Decathlon, the store aims to cater to the increasing demand for sportswear and fitness equipment in the country. With a focus on affordability, variety, and customer experience, Reliance aims to capture a significant share of the rapidly growing sports and athleisure market in India. This move is a part of their consistent efforts to diversify their retail portfolio and tap into evolving consumer trends. However, the company will need to establish robust supply chain and sourcing strategies to compete with other major players in the market including Adidas, Nike, and Puma.
A Swiggy Instamart delivery man has gone viral for all the wrong reasons after being caught on camera stealing a pair of Nike shoes from a customer's house in Gurugram. The incident sparked outrage on social media, with many calling out Swiggy for not taking enough action to prevent such incidents. While the food aggregator has issued a statement expressing disappointment and promising better measures, customers are questioning their responsibility in such cases and urging for stricter consequences for the accused delivery partner.
With INEOS taking over Manchester United, there is excitement and anticipation for new partnerships and deals. Express Sport looks at four potential deals that could happen this summer as the club enters the Sir Jim Ratcliffe era. Among the potential signings is Jean-Clair Todibo, who has been identified as a potential replacement for Harry Maguire. With Todibo likely to leave OGC Nice at the end of the season, other clubs are circling for his signature. Meanwhile, fans can also get their hands on the new Nike home and away kits for England ahead of the Euro 2024 tournament.