In a unique partnership, Nike has created a Dunk SB low sneaker with Soho skate shop Route One, paying homage to London’s oldest French restaurant, L’Escargot. The shoe is nicknamed "Escargot" after the restaurant's signature dish and features a green and brown colorway reminiscent of the dish. With a menu of special Dunk SBs and a film shoot inside the restaurant, this collaboration brings together the worlds of fashion, food, and skateboarding. Along with its cultural significance, the sneaker is priced at £109.99 and is sure to be a hit among sneaker collectors and foodies alike.
Nike X Route One X L'Escargot: A Unique Collaboration
In an unprecedented partnership, Nike has teamed up with Soho skate shop Route One and London's oldest French restaurant, L'Escargot, to create a limited-edition Dunk SB sneaker. Dubbed the "Escargot," this sneaker pays homage to the restaurant's culinary heritage and skateboarding culture.
The Design
The Nike Dunk SB Low "Escargot" features a vibrant green and brown colorway, mimicking the restaurant's signature dish. The upper is crafted from premium suede, adorned with intricate stitching reminiscent of escargot shells. The tongue label proudly displays the L'Escargot logo, while the heel counter features the Route One branding.
The Collaboration
This collaboration brings together three worlds: fashion, food, and skateboarding. Route One, known for its exclusive sneaker drops, sought to create a design that captured the essence of L'Escargot's culinary excellence. Nike's commitment to innovation and storytelling ensured the sneaker would resonate with sneaker collectors and foodies alike.
The Menu and Film
Alongside the sneaker release, the collaboration includes a special menu of Dunk SB-themed dishes at L'Escargot. Diners can indulge in dishes inspired by iconic Dunk colorways, such as "Strawberry Cough" and "Viotech." The partnership also produced a short film shot within the restaurant, showcasing the vibrant atmosphere and the shared passion behind this unique collaboration.
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