The long-awaited Bhool Bhulaiyaa 3, starring Kartik Aaryan, has already made a huge impact with a record-breaking non-theatrical deal of Rs 135 crore for its digital, satellite, and music rights. The film is set for a Diwali 2024 release and the makers are pulling out all the stops to promote it, with a teaser already released and a theatrical trailer and music launch coming soon. The growing popularity of horror-comedy and Kartik Aaryan's appeal to young audiences have been major factors in securing this massive deal that has already covered a large portion of the film's budget.