In preparation for India's 78th Independence Day, Times Prime has launched the 'Azaadi ka Swaad' campaign, collaborating with Haldiram's and Zepto to distribute 8,000 kg of ladoos across six cities. By placing orders above Rs. 299 on Zepto Pass, users can receive a complimentary box of special Haldiram's ladoos delivered within a 10-minute window. This campaign is a blend of tradition and modernity, aiming to bring a taste of freedom and joy to households in a convenient package.