In preparation for India's 78th Independence Day, Times Prime has launched the 'Azaadi ka Swaad' campaign, collaborating with Haldiram's and Zepto to distribute 8,000 kg of ladoos across six cities. By placing orders above Rs. 299 on Zepto Pass, users can receive a complimentary box of special Haldiram's ladoos delivered within a 10-minute window. This campaign is a blend of tradition and modernity, aiming to bring a taste of freedom and joy to households in a convenient package.
Azaadi Ka Raasta: Times Prime Rings in Independence Day with 'Azaadi ka Swaad' Campaign
As India gears up to celebrate its 78th Independence Day, Times Prime, a premium subscription service, has launched the 'Azaadi ka Swaad' campaign in collaboration with Haldiram's and Zepto.
Background
The Azaadi ka Raasta campaign is a nationwide initiative that aims to bring the flavors and spirit of freedom to households across India. It is a testament to the resilience and unity that has been the hallmark of the Indian people throughout history.
Campaign Details
As part of the campaign, Times Prime has partnered with Haldiram's, one of India's leading sweetmeat manufacturers, and Zepto, a 10-minute grocery delivery service. Together, they will distribute 8,000 kg of ladoos, a traditional Indian sweet, across six cities: Mumbai, Delhi, Bangalore, Hyderabad, Chennai, and Kolkata.
Starting August 12, 2023, users who place orders above Rs. 299 on Zepto Pass, Times Prime's grocery delivery membership, will receive a complimentary box of special Haldiram's ladoos. These ladoos will be delivered within a lightning-fast 10-minute window.
Symbolism
The campaign is a blend of tradition and modernity, reflecting the ongoing evolution of Indian society. The distribution of ladoos symbolizes the sweetness of freedom and unity, while the partnership with Zepto represents the convenience and speed with which such symbols can reach households today.
FAQs
Q1: What is the 'Azaadi ka Swaad' campaign? A1: It is a nationwide initiative launched by Times Prime in collaboration with Haldiram's and Zepto to distribute 8,000 kg of ladoos across six cities in India.
Q2: How can I get complimentary ladoos? A2: By placing orders above Rs. 299 on Zepto Pass, Times Prime's grocery delivery membership.
Q3: When will the campaign run? A3: The campaign runs from August 12th to August 15th, 2023.
Q4: Which cities will receive ladoos? A4: Mumbai, Delhi, Bangalore, Hyderabad, Chennai, and Kolkata.
Q5: What is the significance of ladoos in the campaign? A5: Ladoos are a traditional Indian sweet that symbolizes happiness, unity, and prosperity. Distributing ladoos during Independence Day celebrations is a way to spread these sentiments across the country.
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