After two years of trying, Zomato has decided to close down its premium food delivery service 'Legends'. The service, which aimed to bring regional and "legendary" food to customers nationwide, was unable to achieve product market fit. In an attempt to make the service profitable, Zomato had previously restarted its 'Intercity Legends' in July 2024 and increased the minimum order value to Rs 5,000. However, this was not enough to sustain the service and it has now been shut down with immediate effect.
Zomato Shuts Down 'Legends' Service After Two Years
Background
In 2022, food delivery giant Zomato launched its premium service 'Legends' with the aim of delivering authentic and legendary regional dishes from across India to customers nationwide. The service featured a curated selection of dishes from renowned chefs and restaurants, with a focus on regional specialties and traditional flavors.
Challenges and Closure
However, after two years of operation, Zomato has announced the closure of its 'Legends' service due to its inability to achieve product market fit. The service struggled to gain traction and attract a consistent customer base, despite attempts to restart and revamp it in 2024.
Factors Contributing to Closure
According to industry sources, several factors may have contributed to the failure of 'Legends':
Top 5 FAQs
1. Why did Zomato close down 'Legends'? Zomato closed down 'Legends' due to its inability to achieve product market fit.
2. What were the challenges faced by 'Legends'? 'Legends' faced challenges such as high operational costs, competition, and limited market demand.
3. Were there any attempts to revive 'Legends'? Zomato attempted to revive 'Legends' in 2024 by restarting its 'Intercity Legends' service and increasing the minimum order value.
4. What was the minimum order value for 'Legends'? The minimum order value for 'Legends' was Rs 5,000.
5. What will happen to orders placed before the closure? Orders placed before the closure will be fulfilled as scheduled.
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