Subbah, a homegrown Indian brand, is redefining the fashion industry by honouring India's textile heritage through traditional handloom techniques. Their commitment to ethical craftsmanship and environmental responsibility shines through every garment, which is rooted in the Hindi word for "a new morning." From the meticulous process of creating khadi to the application of signature designs and prints, each step in Subbah's production is a collaborative effort with skilled artisan clusters of West Bengal. Not only does this preserve traditional crafts, but it also provides fair wages and safe working conditions. Subbah's mission aligns with the growing movement towards greater sustainability and ethical practices in the fashion industry.
Khadi: A Sustainable and Ethical Fashion Trend
In recent years, there has been a growing trend towards more sustainable and ethical fashion practices. Consumers are becoming increasingly aware of the environmental and social impact of their clothing choices, and they are looking for brands that align with their values. One such brand is Subbah, a homegrown Indian brand that is redefining the fashion industry by honouring India's textile heritage through traditional handloom techniques.
Khadi, India's Traditional Fabric
Khadi is a handspun and handwoven fabric that has been used in India for centuries. It is typically made from cotton, but can also be made from silk, wool, or other fibres. Khadi is known for its durability, breathability, and absorbency. It is also a sustainable fabric, as it is produced without the use of chemicals or dyes.
Subbah: A Pioneer in Ethical Fashion
Subbah was founded in 2014 by two friends, Supriya Jain and Sambhav Jain. The brand's mission is to create sustainable and ethical fashion that is also stylish and affordable. Subbah works with skilled artisan clusters in West Bengal to produce its garments, using traditional handloom techniques. This not only preserves traditional crafts, but also provides fair wages and safe working conditions.
Subbah's Commitment to Sustainability
In addition to its use of traditional handloom techniques, Subbah is also committed to environmental sustainability. The brand uses organic cotton and other sustainable materials in its garments, and it minimizes waste throughout its production process. Subbah is also a member of the Sustainable Apparel Coalition, a global alliance of fashion brands, retailers, and manufacturers that are working to create a more sustainable fashion industry.
Top 5 FAQs About Khadi and Subbah
1. What is khadi fabric?
Khadi is a handspun and handwoven fabric that is typically made from cotton. It is known for its durability, breathability, and absorbency.
2. What is Subbah?
Subbah is a homegrown Indian brand that is redefining the fashion industry by honouring India's textile heritage through traditional handloom techniques. The brand is committed to ethical craftsmanship and environmental responsibility.
3. What are the benefits of wearing khadi?
Khadi is a sustainable fabric that is produced without the use of chemicals or dyes. It is also breathable, absorbent, and durable.
4. Where can I buy Subbah clothing?
Subbah clothing is available online at the brand's website and at select retailers worldwide.
5. How can I learn more about khadi and sustainable fashion?
There are a number of resources available online that can provide you with more information about khadi and sustainable fashion. You can also visit the Subbah website to learn more about the brand's commitment to sustainability.
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