Subbah, a homegrown Indian brand, is redefining the fashion industry by honouring India's textile heritage through traditional handloom techniques. Their commitment to ethical craftsmanship and environmental responsibility shines through every garment, which is rooted in the Hindi word for "a new morning." From the meticulous process of creating khadi to the application of signature designs and prints, each step in Subbah's production is a collaborative effort with skilled artisan clusters of West Bengal. Not only does this preserve traditional crafts, but it also provides fair wages and safe working conditions. Subbah's mission aligns with the growing movement towards greater sustainability and ethical practices in the fashion industry.