Royal Challenge Packaged Drinking Water has announced its official partnership with Royal Challengers Bengaluru men's team for the 2024 T20 season. The brand had also collaborated with the women's team, who are the reigning champions this season. This collaboration aims to bring the festive spirit alongside the cricket season and inspire players to #ChooseBold. The partnership was welcomed by both sides, with the vice president of Diageo India expressing their excitement and the head of Royal Challengers Bengaluru emphasizing on the team's spirit of taking on challenges and celebrating boldness.
Royal Challenge and Royal Challengers Bengaluru: A Partnership for Hydration and Boldness
Royal Challenge Packaged Drinking Water has recently announced its partnership with the Royal Challengers Bengaluru (RCB) men's cricket team for the upcoming 2024 T20 season. This partnership extends the existing collaboration with the RCB women's team, who were crowned champions in the recent season.
Background
Royal Challenge is a popular brand of packaged drinking water produced by Diageo India. Known for its bold packaging and marketing, the brand resonates with the spirit and energy of the RCB cricket team.
The RCB franchise, based in Bengaluru, has a large and loyal fan base across the country. Led by former Indian captain Virat Kohli, the team has consistently performed well in the popular Indian Premier League (IPL).
Purpose of the Partnership
This partnership aims to leverage the shared values of boldness and determination between the brand and the team. Royal Challenge believes that its collaboration with RCB will inspire players and fans alike to embrace challenges and celebrate boldness on and off the field.
Joint Statement
"We're thrilled to partner with Royal Challengers Bengaluru, a team that embodies the spirit of bold play and innovation," said Shweta Jain, Vice President for Diageo India. "This association will amplify our mission of driving hydration and inspiring boldness during the exciting cricket season."
Rajesh V Menon, Head and Vice President of Royal Challengers Bengaluru, added, "We share Royal Challenge's passion for taking on challenges and celebrating boldness. We look forward to a successful and inspiring partnership that resonates with our dedicated fan base."
Top 5 FAQs and Answers
1. When did the partnership between Royal Challenge and RCB begin?
The partnership between Royal Challenge and RCB began in the 2023 season for the RCB women's team. The partnership with the men's team will commence in the 2024 season.
2. What are the key objectives of the partnership?
The partnership aims to inspire boldness, promote hydration, and enhance the fan experience during the IPL season.
3. What activities are planned as part of the partnership?
The partnership will include initiatives such as joint promotions, activations at IPL matches, and exclusive content for fans.
4. How does Royal Challenge align with the values of RCB?
Both Royal Challenge and RCB share a commitment to bold play, innovation, and excellence.
5. What impact is the partnership expected to have?
The partnership is expected to increase brand awareness for Royal Challenge, engage RCB fans, and promote the spirit of boldness and hydration during the IPL season.
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