Royal Challenge Packaged Drinking Water has announced its official partnership with Royal Challengers Bengaluru men's team for the 2024 T20 season. The brand had also collaborated with the women's team, who are the reigning champions this season. This collaboration aims to bring the festive spirit alongside the cricket season and inspire players to #ChooseBold. The partnership was welcomed by both sides, with the vice president of Diageo India expressing their excitement and the head of Royal Challengers Bengaluru emphasizing on the team's spirit of taking on challenges and celebrating boldness.