Dabur India has signed actor Nagarjuna Akkineni as the new brand ambassador for its oral care brand, Dabur Meswak. This collaboration aims to increase the brand's presence in South India, utilizing Nagarjuna's widespread popularity. The new campaign, "Nothing like Meswak", will be launched on TV and digital platforms. Nagarjuna expressed his excitement at working with Dabur Meswak, a brand he has personally trusted for years, due to its complete oral care formula that aligns with his health values. Abhishek Jugran, Executive Vice President-Marketing at Dabur India, stated that the brand's vegan, PETA certified and natural ingredients, along with Nagarjuna's influential presence, will reinforce Dabur Meswak's unique proposition and bolster its market position.
Dabur India Taps Nagarjuna Akkineni as Brand Ambassador for Dabur Meswak
Dabur India, a leading Ayurvedic and natural healthcare company, has unveiled actor Nagarjuna Akkineni as the new brand ambassador for its oral care brand, Dabur Meswak. This strategic partnership aims to strengthen the brand's presence in South India, leveraging Nagarjuna's immense popularity and credibility in the region.
Background
Dabur Meswak is a trusted oral care brand known for its natural and effective ingredients. It incorporates the extract of Miswak, a traditional toothbrush used for centuries for its antibacterial and dental health benefits. With its vegan, PETA-certified formula, Dabur Meswak aligns with consumer demand for sustainable and healthy products.
Collaboration Details
As part of the collaboration, Nagarjuna will feature in the new campaign, "Nothing like Meswak," which will launch across TV and digital platforms. The campaign highlights the unique proposition of Dabur Meswak, emphasizing its natural ingredients and complete oral care benefits.
Nagarjuna expressed his enthusiasm for partnering with Dabur Meswak, a brand he has personally used and trusted for many years. He commented, "I believe in the power of nature for maintaining health, and Dabur Meswak's complete oral care formula aligns perfectly with my values. I am excited to join hands with the brand to share the message of healthier and more natural oral hygiene."
Abhishek Jugran, Executive Vice President-Marketing at Dabur India, said, "We are thrilled to welcome Nagarjuna Akkineni as the brand ambassador for Dabur Meswak. His influential presence in South India and his commitment to health and wellness make him an ideal ambassador for our brand. We believe this partnership will reinforce Dabur Meswak's unique proposition and bolster its market position."
FAQs
1. Why has Dabur India chosen Nagarjuna Akkineni as its brand ambassador?
Nagarjuna Akkineni is highly respected and has a strong fan following in South India, where Dabur Meswak is aiming to expand its presence. His credibility and health-conscious image align well with the brand's values and target audience.
2. What is the focus of the new "Nothing like Meswak" campaign?
The campaign highlights the brand's natural ingredients and complete oral care formula, emphasizing its unique proposition and differentiating it from competitors.
3. What are the key ingredients of Dabur Meswak?
Dabur Meswak contains the extract of Miswak, a naturally occurring toothbrush with antibacterial and dental health benefits.
4. Is Dabur Meswak vegan and PETA-certified?
Yes, Dabur Meswak is vegan and has been certified by PETA, demonstrating its commitment to animal welfare and sustainable practices.
5. What are the expected benefits of the Dabur Meswak and Nagarjuna collaboration?
The partnership is expected to increase brand awareness and credibility, especially in South India. It aims to strengthen Dabur Meswak's market position and establish it as a leading choice for natural and effective oral care.
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