Bajaj Auto, the Pune-based motorcycle specialist, has introduced the new 35 Series of the popular Chetak electric scooter with three variants. With a starting price of Rs 1.27 lakh, the feature-loaded 3501 variant aims to compete with its counterparts like TVS iQube, Ola S1, and Ather Rizta in the Indian market. With the customer-friendly delivery schedule, Bajaj Auto is confident to retain its leadership position in the electric two-wheeler segment. This strategic move by the company not only caters to the needs of young riders but also showcases its commitment to providing cutting-edge technology with neo-classic style.
Bajaj Chetak: A Resurgence of an Iconic Indian Brand
Bajaj Auto, the renowned Indian motorcycle manufacturer, has unveiled the latest iteration of its legendary Chetak scooter, the 35 Series. This electric vehicle marks a resurgence for the Chetak nameplate, which once dominated the Indian market.
Background
The Bajaj Chetak was initially introduced in 1972 as an affordable and reliable scooter for Indian families. The original Chetak, based on the Vespa Primavera, became a cultural icon, synonymous with middle-class mobility in India. However, with the advent of more modern and fuel-efficient motorcycles in the 1990s, the Chetak's popularity waned.
The Chetak 35 Series
In 2019, Bajaj Auto announced its intention to revive the Chetak nameplate with an electric scooter. The new Chetak 35 Series was unveiled in January 2023 and comes in three variants:
The Chetak 35 Series is powered by a 3.8 kW electric motor that offers a range of up to 100 km on a single charge. It features a sleek neo-classic design that harkens back to the original Chetak, with modern touches such as LED lighting and a digital instrument cluster.
Market Positioning
The Chetak 35 Series aims to compete with other electric scooters in the Indian market, including the TVS iQube, Ola S1, and Ather Rizta. Bajaj Auto aims to differentiate the Chetak by offering a combination of affordability, reliability, and classic styling.
Top 5 FAQs
1. What is the price range of the Chetak 35 Series?
The Chetak 35 Series starts at Rs 1.27 lakh for the base variant and goes up to Rs 1.56 lakh for the top-spec variant.
2. What is the range of the Chetak 35 Series?
The Chetak 35 Series offers a range of up to 100 km on a single charge.
3. Can the Chetak 35 Series be charged at home?
Yes, the Chetak 35 Series can be charged at home using a regular 15-ampere power outlet.
4. Is the Chetak 35 Series water-resistant?
The Chetak 35 Series is water-resistant and can be ridden in mild rain.
5. How many color options are available for the Chetak 35 Series?
The Chetak 35 Series is available in four color options: Indigo Metallic, Velutto Rosso, Brooklyn Black, and Hazelnut.
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