As the Amazon Great Indian Festival kicks off, Amazon India launches a digital campaign #AapkeHittMeJaari to educate and empower customers against rising cyber scams and frauds. The campaign uses relatable scenarios and quirky videos to highlight the importance of verifying suspicious requests, scrutinising URLs, and keeping sensitive information like CVV and OTP numbers safe. With this initiative, Amazon aims to create a secure shopping environment and protect its customers' hard-earned money.
Amazon Launches Festive Cleaning Campaign to Combat Cyber Scams During Great Indian Festival
As the Amazon Great Indian Festival kicks off, the e-commerce giant has launched a digital campaign called #AapkeHittMeJaari to raise awareness about the rising threat of cyber scams and frauds during the festive season.
Background
Cyber scams and frauds have become increasingly prevalent in India, particularly during major shopping events like the Amazon Great Indian Festival. Scammers often use sophisticated tactics to trick unsuspecting customers into revealing sensitive information or making fraudulent purchases.
#AapkeHittMeJaari Campaign
The #AapkeHittMeJaari campaign aims to educate and empower Amazon customers against these threats. The campaign features relatable scenarios and quirky videos that highlight common scams such as phishing emails, fake websites, and phone calls from fraudsters.
Amazon emphasizes the importance of verifying suspicious requests, scrutinizing URLs, and keeping sensitive information like CVV and OTP numbers safe. The campaign also encourages customers to report any suspicious activity to Amazon's customer service team.
Top 5 FAQs and Answers
What are some common cyber scams during the Amazon Great Indian Festival?
How can I protect myself from these scams?
What should I do if I receive a suspicious call from an alleged Amazon representative?
What are Amazon's policies against cyber scams?
Where can I report a cyber scam or fraud incident?
Conclusion
Amazon's #AapkeHittMeJaari campaign is a timely and important initiative to protect customers from cyber scams during the festive season. By educating and empowering shoppers, Amazon aims to create a secure shopping environment and ensure that customers can enjoy the benefits of the Great Indian Festival without falling victim to fraud.
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