As the Amazon Great Indian Festival kicks off, Amazon India launches a digital campaign #AapkeHittMeJaari to educate and empower customers against rising cyber scams and frauds. The campaign uses relatable scenarios and quirky videos to highlight the importance of verifying suspicious requests, scrutinising URLs, and keeping sensitive information like CVV and OTP numbers safe. With this initiative, Amazon aims to create a secure shopping environment and protect its customers' hard-earned money.