Even though Indian cricket team captain Virat Kohli has been facing challenges on the field during the T20 World Cup 2024, his brand value continues to soar according to a consultancy firm. Despite a 29% increase in the past year, beating out other popular celebrities like Ranveer Singh and Shah Rukh Khan, Kohli has not been performing well in the tournament, with low scores in recent matches. However, former India cricketer Sanjay Bangar believes that this is just a temporary dip and is confident that Kohli will soon make a big impact in the tournament, especially now that the team has shifted their base to Florida for their final group stage match.