The highly anticipated Durga Puja festival, which celebrates the nine forms of Goddess Durga, will commence on October 2, 2024. Hindus will pay homage to their ancestors on this day, followed by a five-day period of worship and festivities. In some states, festivities continue with the celebration of Lakshmi Puja on October 16. This annual festival attracts millions of devotees, making it a major economic event for businesses in India.