Rus Yusupov, co-creator of the short-form video app Vine, is making waves in the cryptocurrency world with the launch of his own meme coin, $VINE. Following the success of other viral tokens like $TRUMP and $MELANIA, $VINE quickly gained popularity, leading to a surge in market value. Despite initial doubts and a typical pump-and-dump pattern, Rus's confirmation of his involvement in the project through a video on YouTube caused $VINE to skyrocket, creating overnight millionaires among early investors.