In a latest development of their ongoing family feud, Samir Modi, the founder-president of 24Seven retail chain, has demanded a whopping sum of Rs389.6 crore from tobacco manufacturing company Godfrey Phillips India (GPI) as royalty payment for using the brand name of 24Seven. The demand has put a wrench in GPI's plan of selling 24Seven to exit from the loss-making retail business. The demand includes interest charges and is defended by Samir as a rightful payment for using the intellectual property rights of 24Seven, a brand that is entirely owned by him and has 154 stores across Delhi-NCR, Chandigarh, Punjab, Haryana, and Hyderabad.