Shankaracharya Swami Avimukteshwaranand Saraswati '1008' has spearheaded a movement for the protection of cows in India through his ongoing 'Gau Dhwaj Sthapana Bharat Yatra'. In a recent event in Jammu, he stressed on the sacred significance of cows in Sanatan Dharma and urged the country to recognize them as Rashtra Mata. The event was attended by hundreds of devotees and local residents, and Shankaracharya praised the efforts of Gopal Mani for his dedication to the cause. The movement has gained momentum and the next leg of the journey will continue in Shimla, Himachal Pradesh.