Reliance Retail, India's leading retail chain under Mukesh Ambani's Reliance Industries Limited, is reportedly gearing up to launch a new mega-store concept in the sports and athleisure market. Taking inspiration from successful models like Decathlon, the store aims to cater to the increasing demand for sportswear and fitness equipment in the country. With a focus on affordability, variety, and customer experience, Reliance aims to capture a significant share of the rapidly growing sports and athleisure market in India. This move is a part of their consistent efforts to diversify their retail portfolio and tap into evolving consumer trends. However, the company will need to establish robust supply chain and sourcing strategies to compete with other major players in the market including Adidas, Nike, and Puma.