PUMA India has signed a multi-year collaboration with PV Sindhu, making her the first Indian face of the brand in badminton. To celebrate this partnership, PUMA changed its brand signage to 'PVMA' at several of its stores across the country for close to a week, garnering attention and buzz on the internet. PUMA will also be launching a new badminton range, featuring specialized footwear, apparel, and accessories in collaboration with Sindhu. This partnership places her alongside other elite athletes and iconic personalities under the PUMA brand.
In their Carabao Cup semi-final first-leg match against Newcastle, Arsenal suffered a 2-0 loss at home. Despite having 23 shots and generating 3.09 expected goals, Arsenal failed to score, with just three shots on target. Manager Mikel Arteta attributed part of the team's poor finishing to the difference in the ball used in this competition – made by Puma – compared to the one used in the Premier League, which is manufactured by Nike.
Sportswear brand Puma has unveiled new home and away kits for Ghana's national football team, the Black Stars, just in time for their upcoming match against Angola in the 2025 AFCON qualifier. The home kit features a predominantly white design with pops of red, yellow, and green, while the away kit pays homage to a classic design from the 1990s. As the Black Stars face a must-win game in order to keep their hopes of qualifying alive, coach Otto Addo expects a tough fight against Angola, who have already secured their spot in the tournament.
Reliance Retail, India's leading retail chain under Mukesh Ambani's Reliance Industries Limited, is reportedly gearing up to launch a new mega-store concept in the sports and athleisure market. Taking inspiration from successful models like Decathlon, the store aims to cater to the increasing demand for sportswear and fitness equipment in the country. With a focus on affordability, variety, and customer experience, Reliance aims to capture a significant share of the rapidly growing sports and athleisure market in India. This move is a part of their consistent efforts to diversify their retail portfolio and tap into evolving consumer trends. However, the company will need to establish robust supply chain and sourcing strategies to compete with other major players in the market including Adidas, Nike, and Puma.
The highly anticipated EURO 2024 tournament is just around the corner and fans can expect to see star players like Antoine Griezmann take the field. As part of a three-part series, PUMA is shining a spotlight on their top athletes to watch at the competition. At 33 years old, the French forward has already made 129 international appearances and will be sporting PUMA's ULTRA ULTIMATE boots on the field. Griezmann's professional career began in 2010 with Real Sociedad and has since played for top clubs like Atlético de Madrid and Barcelona.
The Met Gala has been the go-to event for fashion enthusiasts and Hollywood stars for over a decade now. In this piece, we take a look back at some of the most unforgettable ensembles from past years, including Madonna's blue mini dress, Rihanna's yellow statement piece, Lady Gaga's metallic marvel, and Katy Perry's heavenly interpretation. These fashion moments, along with many others, continue to solidify the Met Gala's reputation as a night to remember.
Indian cricket team captain Virat Kohli has informed the BCCI that he will be unavailable for the first two Tests against England due to personal reasons. In the midst of speculation over his availability for the last three Tests, a report by cnbctv18.com claims that Virat Kohli may be ending his eight-year partnership with Puma India and becoming the face of sports footwear brand Agilitas Sports Pvt Ltd. Despite earlier stating that Virat Kohli's privacy should be respected, his former teammate AB de Villiers revealed that he is spending time with his family and is happy.