The 2024 Mnet Asian Music Awards (MAMA) ceremony took place in Los Angeles, with J.Y. Park receiving the Inspiring Achievement Award and K-pop groups such as TWS, RIIZE, and ILLIT winning the Best New Artist awards. The first day of the awards was hosted by popular actor Park Bo Gum. TWS, RIIZE, and ILLIT were among the winners, with TWS being recognized as the Best New Male Artist and RIIZE winning the Favorite Global Performer Award (Male). ILLIT, a girl group under BE:LIFT Lab, took home the Best New Female Artist award.