In a move to accelerate its growth and expand its reach beyond metros and tier 1 cities, Max Life Insurance Co. Ltd. has officially changed its corporate name to Axis Max Life Insurance Ltd., after receiving approval from the registrar of companies. Along with the name change, the company has refreshed its brand identity and logo, incorporating Axis's 'A' and burgundy shade. This rebranding aims to combine the expertise and legacy of Max Life with the trust and familiarity of Axis, in order to create exceptional value for stakeholders and capitalize on new opportunities. With an enhanced distribution network and expanded partnerships, Axis Max Life is well-positioned for strategic expansion and value creation.