As the Lok Sabha elections draw closer, BJP leaders have added the "Modi ka Parivar" slogan on their social media handles in response to RJD leader Lalu Prasad Yadav's comments on the Prime Minister's family. PM Modi, in a recent public meeting, stated that his new slogan is "you are Modi's and Modi is yours". This slogan is reminiscent of the "Main Bhi Chowkidar Hoon" campaign launched in 2019 ahead of the elections.