Tollywood's biggest names, such as Mahesh Babu, Vijay Deverakonda, and Allu Arjun, are setting their sights beyond the silver screen and into the world of multiplex theatres. With Mahesh Babu's AMB Cinemas already a hit in Hyderabad and plans for expansion to Bangalore, and Vijay Deverakonda and Allu Arjun also establishing their own multiplexes, the buzz is that Ravi Teja will be next to join the game with ART Cinemas. These Tollywood heroes are not only taking the entertainment experience to a new level, but also expanding their cinema empire to reach a wider audience.