A consumer court in Delhi has ruled that Emami Limited, the makers of "Fair & Handsome" men's skin cream, must withdraw their misleading advertisements and pay a substantial fine of Rs 15 lakh. The court found that the product's packaging and advertising falsely promised customers visibly lighter skin within three weeks, leading to a misleading impression. The company has also been directed to pay Rs 50,000 as compensation to the complainant and another Rs 10,000 to cover the cost of litigation.