In a strategic move to target Indian viewership, the 2028 LA Olympics is considering moving the cricket event to New York, which is closer to the Indian time zone compared to Los Angeles. This plan was announced by Casey Wasserman, chairman of the 2028 LA Games organizing committee, who emphasized the importance of catering to South Asian audiences for better broadcast deals. Talks are in place to host the matches at the Marine Park in Brooklyn, and the move could also alleviate concerns around the total number of athletes and support staff at the Games.