The 17th Asia Fruit Logistica saw Pagoda, China's largest fruit retailer, debut in the international consumer market with a diverse display of fruits and vegetables. With over 750 exhibitors and buyers from around the world in attendance, Pagoda announced its entry into the consumer market abroad, starting with Indonesia. Utilizing its extensive supply chain and B2B expertise, Pagoda aims to address the demand for high-quality, affordable, and well-serviced products in other countries and regions, beginning with Indonesia due to its promising market potential and a suitable partnership with a local operator.