In a significant move, Shecommerz, the leading platform catering to the Modest Income Consumer (MIC) segment, has announced the appointment of Sandeep Mina as its CEO. With over 20 years of experience in sales, operations, and strategy, Mina brings a wealth of expertise to the company. Previously, he played a pivotal role in driving revenue growth and establishing the ad revenue model at Swiggy. Mina has also held key leadership positions at Dukaan, Hotstar, Star India, Olam International, Marico Limited, and Coca-Cola.