The new campaign for AWESOME is for Everyone has taken a unique approach by using music as a way to convey the product's key messages. The campaign stays true to its theme of authenticity and simplicity, reflected in the direct and straightforward lyrics. What sets this campaign apart is the in-house production of the music, created by the creative team. For those who have been awarded Wood Pencil or above, there is an opportunity to order a D&AD Pencil, while previous In Book or Nomination winners can also celebrate their achievements with a Wood or Graphite Pencil.
Samsung and Wieden+Kennedy Amsterdam have launched a new campaign, "Awesome Is For Everyone," highlighting the company's latest mobile technology and showcasing the talents of content creators from around the world. The campaign features a variety of filmmakers, including a Bangkok tattoo artist, a Vogue choreographer, and an underwater dancer from India, all utilizing Samsung's newest Galaxy A series phones to capture and share their unique perspectives. The campaign also includes anthem and introduction films, showcasing the impressive features of the new devices.