As Akshaya Tritiya, the auspicious Hindu festival, approaches on May 10, 2024, Indians are getting ready to indulge in their tradition of buying gold. The festival, which is dedicated to worshipping Goddess Lakshmi, is believed to bring endless prosperity through any investment made on this day. However, in modern times, buying gold on Akshaya Tritiya has also become a way to secure financial stability and hedge against inflation. With this in mind, jewellers are expecting a significant rise in the purchase of gold coins and jewellery, while others are benefiting from the tradition by investing in the precious metal. Follow NDTV for all the latest updates and coverage of Election 2024 and the ongoing celebrations of Akshaya Tritiya.