Zomato's "Food Rescue" Initiative: Combating Food Waste and Fostering Sustainability

In an effort to tackle the issue of food waste, Zomato, the popular online food delivery platform, has launched a groundbreaking initiative called "Food Rescue." The program aims to offer cancelled orders at discounted prices to nearby customers, thereby ensuring that surplus food is not wasted.

Background

According to Zomato's CEO, Deepinder Goyal, the platform generates over 400,000 cancelled orders daily. Many of these orders are made in advance and subsequently cancelled due to changes in plans or unexpected circumstances. Traditionally, these meals would go to waste, resulting in unnecessary food loss.

How "Food Rescue" Works

Zomato's "Food Rescue" initiative identifies cancelled orders approaching their delivery time. These orders are then offered to nearby customers at discounted prices through the platform's app. Customers can choose to purchase the discounted meals, which are delivered quickly and safely.

Benefits

The "Food Rescue" program offers several benefits:

• Combats food waste: By distributing cancelled orders, Zomato reduces the amount of edible food that ends up in landfills.
• Saves money for customers: Customers can purchase delicious meals at discounted prices, saving on their food expenses.
• Promotes sustainability: The initiative fosters a culture of sustainability by encouraging responsible consumption and reducing waste.

Measures to Prevent Misuse

Zomato has implemented measures to prevent potential misuse of the "Food Rescue" feature. These measures include:

• Order verification: Customers must verify their orders before purchasing them at discounted prices.
• Time limitations: Discounted orders must be purchased within a limited time frame, typically 15 minutes.
• Multiple purchases restricted: Customers are limited to purchasing a certain number of discounted orders per day.

Top 5 FAQs

Q1. How do I access the "Food Rescue" feature? A1. The "Food Rescue" feature is available through the Zomato app. You can find it under the "Offers" section.

Q2. What kinds of meals are available through "Food Rescue"? A2. You can find a variety of meals through "Food Rescue," including dishes from restaurants, bakeries, and grocery stores.

Q3. What is the discount offered on "Food Rescue" meals? A3. The discount varies depending on the meal and the restaurant. Discounts typically range from 20% to 50%.

Q4. Is there a minimum order amount for "Food Rescue" meals? A4. Yes, there is typically a minimum order amount, which varies depending on the restaurant.

Q5. Are "Food Rescue" meals safe to consume? A5. Yes, Zomato ensures that all "Food Rescue" meals are fresh and safe for consumption. The meals are delivered promptly to maintain their quality.