The Hindu's brand campaign, "Made of Chennai," recently won the 'Best in Audience Engagement' award at WAN-IFRA Digital Media Awards 2024. The campaign, which aims to connect people to the city of Chennai through various touch points across different media platforms, was highly praised by the jury for its creativity and effectiveness. This recognition at a prestigious global event highlights the power of media in engaging audiences and promoting local communities.
Crafted by the Masters: The Hindu's Award-Winning Campaign
The Hindu's recent brand campaign, "Made of Chennai," has garnered widespread recognition, winning the 'Best in Audience Engagement' award at the WAN-IFRA Digital Media Awards 2024. This prestigious award acknowledges the campaign's exceptional creativity and effectiveness in engaging audiences.
Background
The Hindu, India's leading English-language daily newspaper, launched the "Made of Chennai" campaign in 2023. The goal of the campaign was to connect people to the city of Chennai through various touch points across different media platforms, including print, digital, and social media. The campaign featured stories, videos, and photographs that celebrated Chennai's unique culture, heritage, and people.
Creativity and Effectiveness
The "Made of Chennai" campaign was praised by the jury for its innovative approach to audience engagement. The campaign utilized a variety of storytelling techniques to create a compelling narrative that resonated with audiences. The use of immersive visuals, personal stories, and interactive elements helped to create a strong emotional connection between the audience and the city.
Moreover, the campaign's cross-platform approach allowed it to reach a wide range of audiences. The integration of print, digital, and social media ensured that the campaign reached people on their preferred channels. The campaign's success is a testament to The Hindu's commitment to delivering quality journalism and engaging with its audiences in new and innovative ways.
FAQs
1. What is the "Made of Chennai" campaign? The "Made of Chennai" campaign is a brand initiative by The Hindu that aims to connect people to the city of Chennai through various touch points across different media platforms.
2. Why did the campaign win the 'Best in Audience Engagement' award? The campaign won the award for its innovative approach to audience engagement, which utilized storytelling techniques and cross-platform integration to create a compelling narrative that resonated with audiences.
3. What are some of the features of the campaign? The campaign featured stories, videos, and photographs that celebrated Chennai's unique culture, heritage, and people. It also included interactive elements, such as a virtual city tour and a quiz on Chennai's history.
4. What is WAN-IFRA? WAN-IFRA is a global organization that represents the world's leading media companies. The WAN-IFRA Digital Media Awards recognize excellence in digital journalism and media innovation.
5. What other awards has The Hindu won? The Hindu has won numerous awards for its journalism and digital initiatives, including the Indian Newspaper Society's Golden Jubilee Award for Excellence in Journalism and the WAN-IFRA Digital Media Awards for Best in Innovation and Best in News Design.
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