Swiggy Dineout has recently launched a new campaign, "Sharma Ji Ki Beti," as part of its efforts to enhance the dining-out experience for Indian consumers. The campaign, created by Toaster India, is part of Swiggy's initiative to promote its presence during the Great Indian Restaurant Festival. The campaign's goal is to integrate Swiggy Dineout into the Indian dining culture and make it a part of the dining-out ritual. Inspired by the Indian practice of comparing children, the campaign aims to establish Swiggy Dineout as a household name in the dining industry.
"Jaipur Ki Beti Manju Sharma" and Swiggy Dineout's "Sharma Ji Ki Beti" Campaign
Background:
The phrase "Jaipur Ki Beti Manju Sharma" recently gained prominence due to a viral Google search query. However, the origin of this phrase remains unknown, with no relevant information available on search engines.
Swiggy Dineout's "Sharma Ji Ki Beti" Campaign:
Swiggy Dineout, a popular food delivery and dining platform, launched a new campaign called "Sharma Ji Ki Beti" as part of their Great Indian Restaurant Festival. The campaign was created by Toaster India, a creative agency.
The campaign aims to promote Swiggy Dineout as the go-to destination for Indian consumers to enhance their dining-out experiences. It seeks to establish Swiggy Dineout as a household name in the dining industry by highlighting the cultural practice of comparing children in India.
Concept:
The campaign revolves around a character named Sharma Ji Ki Beti, a fictional young woman who embodies the qualities Indian parents seek in their daughters-in-law: intelligent, ambitious, and driven. The campaign portrays her as a food enthusiast who uses Swiggy Dineout to explore the best restaurants and dining experiences in her city.
Media and Execution:
The campaign was launched across multiple media channels, including television, digital, and social media. The television commercial features popular actress Radhika Apte as Sharma Ji Ki Beti, highlighting the platform's wide selection of restaurants, exclusive offers, and convenience.
To encourage user engagement, Swiggy Dineout launched a contest on social media where users could share their own Sharma Ji Ki Beti-inspired stories using the hashtag #SharmaJiKiBeti.
FAQs:
1. Who is Jaipur Ki Beti Manju Sharma?
There is no known individual by this name. The phrase gained prominence due to a viral Google search query.
2. What is the purpose of Swiggy Dineout's "Sharma Ji Ki Beti" campaign?
The campaign aims to promote Swiggy Dineout as the leading destination for Indian consumers to find and book dining experiences.
3. Who created the "Sharma Ji Ki Beti" campaign?
The campaign was created by Toaster India, a leading creative agency.
4. What is the inspiration behind the "Sharma Ji Ki Beti" character?
The character is inspired by the Indian cultural practice of comparing children and the qualities that parents seek in their daughters-in-law.
5. What is the social media contest associated with the campaign?
The contest encourages users to share their own Sharma Ji Ki Beti-inspired stories using the hashtag #SharmaJiKiBeti on social media.
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