The 2024 British Grand Prix at Silverstone is set to be a thrilling event, with record-breaking attendance and a highly anticipated race between Max Verstappen and Lando Norris. But Scuderia Ferrari HP and their drivers Charles Leclerc and Carlos Sainz will have a secret weapon on their side thanks to their partnership with energy drink brand CELSIUS. As fans await the return of Verstappen and Norris to the track, CELSIUS will be providing support and energizing both the team and the spectators.
Scuderia Ferrari and CELSIUS to Unleash Secret Weapon at British Grand Prix
The upcoming British Grand Prix at Silverstone promises to be an electrifying spectacle, with record-breaking attendance expected. However, Scuderia Ferrari HP has prepared a secret weapon that could give their drivers, Charles Leclerc and Carlos Sainz, a significant advantage: their partnership with energy drink brand CELSIUS.
Background
Scuderia Ferrari is one of the most iconic and successful teams in Formula 1 history, boasting a record of 16 constructors' championships and 15 drivers' championships. However, in recent years, the team has struggled to keep pace with their rivals, including Red Bull and Mercedes.
CELSIUS, founded in 2004, is a leading energy drink brand that has gained popularity among athletes and fitness enthusiasts. The beverage is known for its high caffeine content and inclusion of seven essential vitamins.
The Partnership
In 2023, Scuderia Ferrari and CELSIUS announced a multi-year partnership that would see the energy drink brand become the team's official energy drink supplier. This partnership extends beyond providing energy drinks to the team; CELSIUS will also support Ferrari in a number of ways, including:
The Secret Weapon
CELSIUS's involvement with Scuderia Ferrari extends beyond mere sponsorship. The energy drink brand has developed a customized version of its formula specifically for Leclerc and Sainz. This formula, which is said to be more advanced than the standard CELSIUS recipe, is designed to improve the drivers' concentration, reaction time, and endurance.
According to insiders, the customized CELSIUS formula has been meticulously tested and fine-tuned to meet the unique demands of Formula 1 racing. The drink will be provided to Leclerc and Sainz both during practice and race weekends.
Top 5 FAQs
Q: Why has Scuderia Ferrari partnered with CELSIUS? A: To enhance the team's performance and provide a competitive advantage to their drivers.
Q: What is the customized CELSIUS formula? A: A highly optimized version of the standard CELSIUS recipe, designed specifically for the unique demands of Formula 1 racing.
Q: How will the customized CELSIUS formula benefit Leclerc and Sainz? A: By improving their concentration, reaction time, and endurance.
Q: When will the partnership between Scuderia Ferrari and CELSIUS take effect? A: The partnership is already in effect and will continue for multiple years.
Q: What other benefits does the partnership offer Scuderia Ferrari? A: Nutrition and recovery products, custom content and activations, and enhanced hospitality and VIP experiences.
Jemimah Rodrigues' unbeaten 127 in India's chase against Australia has been hailed as a true display of resilience, belief, and passion by none other than Virat Kohli. Along with captain Harmanpreet Kaur, Rodrigues built a crucial 167-run partnership to end reigning champions Australia's 15-match unbeaten run in the competition. Despite the added pressure of Kaur's dismissal, Jemimah stayed focused and powered India to a historic 5-wicket win.
The city of Indore in Madhya Pradesh organized a Run for Unity Marathon to commemorate the 150th birth anniversary of Sardar Vallabhbhai Patel, known as the Iron Man of India. Over 2,500 citizens, including ministers, police officials, students, and residents participated in the event, which covered major city landmarks. This event was held as part of the National Unity Day celebrations, with the participants pledging to uphold the ideals of unity, peace, and national security. Even police officials from rural areas took part in the marathon, led by the Police Commissioner Santosh Singh and SP (rural) Yangchen Dolkar Bhutia.
India celebrates a historic victory against Australia at the Women's World Cup, marking a defining moment for the country's cricket team. In the business world, Lexus announces plans to launch a new luxury brand, aiming to appeal to high-end customers seeking innovation and exclusivity.
In a thrilling second T20I encounter between India and Australia, fast bowler Josh Hazlewood's excellent performance helped Australia secure a victory. However, the visitors will now have some respite as Hazlewood will miss the last three T20Is to prepare for the upcoming Ashes series. Indian batsman Abhishek Sharma was the only player to put up a fight against the Aussies, but it wasn't enough as the visitors were bundled out for just 125 runs.
In a fiery display of pace and accuracy, Australian bowler Josh Hazlewood claimed three wickets to restrict India to a mere 125 runs in the second T20I match at the Melbourne Cricket Ground. India's Abhishek Sharma, ranked number one in T20Is, fought back with a strong knock of 68 runs, but struggled against Hazlewood's attacking spell. However, Hazlewood will not feature in the rest of the series as he focuses on the upcoming Ashes against England.
The fast-paced and unpredictable world of T20 cricket saw two remarkable unbeaten streaks come to an end today, belonging to players Shivam Dube and Jasprit Bumrah. Dube's 37-match streak lasted from 2019 to 2025, while Bumrah's 24-game streak ran from 2021 to 2025. Despite the end of their impressive records, their legacies of consistency and composure in the face of pressure will continue to inspire fans worldwide.
Australia's dominant performance in the second T20I against India has given them a 1-0 lead in the five-match series. After the opening match was washed out, Australia took control early in the game, bowling out India for just 125 runs. Australia's openers then set the tone with an aggressive start, with Captain Mitchell Marsh leading with 46 runs. Despite Jasprit Bumrah's valiant attempt to pull off a hattrick, Australia was able to comfortably cross the finish line with an aggressive display of batting.
India's women's cricket team made history by successfully chasing down a record-breaking target of 338 runs in the Women's World Cup 2025 semi-final against Australia. Led by star batters Jemimah Rodrigues and Harmanpreet Kaur, India secured a thrilling five-wicket win, breaking several records in the process. This victory also ended Australia's 15-match unbeaten run in the tournament, making it all the more special for the Indian team. Emotions ran high as Jemimah dedicated the win to her faith and thanked her family, coach, and teammates for their support.
In a crucial T20I match against Australia, Indian pacer Harshit Rana was sent to bat ahead of all-rounder Shivam Dube, which left the internet in splits. Dube, who has been a dependable presence in India's middle order, had to wait for his turn despite India's desperate need for stability in the middle. The move was perplexing, considering the situation, conditions, and the opposition, and has once again raised doubts over the team management's preferences.
In a thrilling semi-final match, India's women's cricket team emerged victorious over defending champions Australia thanks to outstanding performances by Harmanpreet Kaur and Jemimah Rodrigues. Rodrigues' impressive century helped India chase down a target of 339 runs, securing a spot in the Women's World Cup final. Meanwhile, South Africa also clinched a spot in the final after defeating England by 125 runs, setting the stage for a new champion in the upcoming final match.