The 2024 British Grand Prix at Silverstone is set to be a thrilling event, with record-breaking attendance and a highly anticipated race between Max Verstappen and Lando Norris. But Scuderia Ferrari HP and their drivers Charles Leclerc and Carlos Sainz will have a secret weapon on their side thanks to their partnership with energy drink brand CELSIUS. As fans await the return of Verstappen and Norris to the track, CELSIUS will be providing support and energizing both the team and the spectators.
Scuderia Ferrari and CELSIUS to Unleash Secret Weapon at British Grand Prix
The upcoming British Grand Prix at Silverstone promises to be an electrifying spectacle, with record-breaking attendance expected. However, Scuderia Ferrari HP has prepared a secret weapon that could give their drivers, Charles Leclerc and Carlos Sainz, a significant advantage: their partnership with energy drink brand CELSIUS.
Background
Scuderia Ferrari is one of the most iconic and successful teams in Formula 1 history, boasting a record of 16 constructors' championships and 15 drivers' championships. However, in recent years, the team has struggled to keep pace with their rivals, including Red Bull and Mercedes.
CELSIUS, founded in 2004, is a leading energy drink brand that has gained popularity among athletes and fitness enthusiasts. The beverage is known for its high caffeine content and inclusion of seven essential vitamins.
The Partnership
In 2023, Scuderia Ferrari and CELSIUS announced a multi-year partnership that would see the energy drink brand become the team's official energy drink supplier. This partnership extends beyond providing energy drinks to the team; CELSIUS will also support Ferrari in a number of ways, including:
The Secret Weapon
CELSIUS's involvement with Scuderia Ferrari extends beyond mere sponsorship. The energy drink brand has developed a customized version of its formula specifically for Leclerc and Sainz. This formula, which is said to be more advanced than the standard CELSIUS recipe, is designed to improve the drivers' concentration, reaction time, and endurance.
According to insiders, the customized CELSIUS formula has been meticulously tested and fine-tuned to meet the unique demands of Formula 1 racing. The drink will be provided to Leclerc and Sainz both during practice and race weekends.
Top 5 FAQs
Q: Why has Scuderia Ferrari partnered with CELSIUS? A: To enhance the team's performance and provide a competitive advantage to their drivers.
Q: What is the customized CELSIUS formula? A: A highly optimized version of the standard CELSIUS recipe, designed specifically for the unique demands of Formula 1 racing.
Q: How will the customized CELSIUS formula benefit Leclerc and Sainz? A: By improving their concentration, reaction time, and endurance.
Q: When will the partnership between Scuderia Ferrari and CELSIUS take effect? A: The partnership is already in effect and will continue for multiple years.
Q: What other benefits does the partnership offer Scuderia Ferrari? A: Nutrition and recovery products, custom content and activations, and enhanced hospitality and VIP experiences.
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