During his popular radio programme 'Mann Ki Baat,' Prime Minister Narendra Modi endorsed the unique and flavourful 'Araku' coffee from Andhra Pradesh. This has sparked interest in specialty coffee across the country, as coffee enthusiasts seek to learn more about the distinct qualities and origins of this brew. The PM's mention also highlights the importance of supporting local products and recognizing the contributions of small-scale farmers in India's rich agricultural heritage.
Araku Valley Coffee: A Unique Brew Endorsed by Prime Minister Modi
In a recent episode of his popular radio program, 'Mann Ki Baat,' Prime Minister Narendra Modi endorsed the unique and flavorful 'Araku' coffee from Andhra Pradesh. This has sparked interest in specialty coffee across the country, as coffee enthusiasts seek to learn more about the distinct qualities and origins of this brew.
Background
Araku Valley is a picturesque region nestled in the Eastern Ghats of Andhra Pradesh. The valley is home to several coffee plantations, which cultivate a variety of Arabica and Robusta beans. The unique climate and soil conditions in Araku result in coffee with a distinctive flavor profile.
The Araku Valley Coffee Cooperative Society was formed in 1976 to support small-scale coffee farmers in the region. The cooperative has played a crucial role in improving the quality and quantity of coffee produced in Araku.
Prime Minister Modi's Endorsement
During his 'Mann Ki Baat' address, Prime Minister Modi praised the Araku coffee for its unique taste and aroma. He highlighted the efforts of the coffee farmers in the valley and the importance of supporting local products. This endorsement has spurred a surge in demand for Araku coffee across India.
Top 5 FAQs
1. What makes Araku Valley coffee so unique?
Araku coffee is grown in a unique microclimate with a high altitude, rich soil, and abundance of rainfall. These conditions give the coffee its distinctive flavor and aroma.
2. What are the flavor notes of Araku coffee?
Araku coffee is known for its full-bodied flavor with hints of cocoa, spice, and floral notes. It has a smooth and balanced acidity.
3. How is Araku coffee processed?
Araku coffee is typically wet-processed, which involves removing the coffee cherry and fermenting the beans. This process enhances the flavor and acidity of the coffee.
4. What are the benefits of drinking Araku coffee?
Araku coffee is a rich source of antioxidants, which can protect the body from damage caused by free radicals. It is also known to improve alertness and reduce the risk of certain health conditions, such as type 2 diabetes and heart disease.
5. How can I purchase Araku coffee?
Araku coffee is available online through various retailers and also in select specialty coffee shops and supermarkets.
Conclusion
Prime Minister Modi's endorsement has brought Araku Valley coffee to the forefront of the Indian coffee scene. The unique flavor and origins of this brew have captivated coffee enthusiasts across the country. By supporting Araku coffee, we not only enjoy a delicious beverage but also contribute to the livelihood of small-scale farmers in India.
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