Meta Platforms, the parent company of Facebook and Instagram, has announced the closure of its third-party augmented reality studio, Meta Spark, which has been used by creators to design AR effects. The decision comes as the company shifts its focus and resources towards AI products and the development of the metaverse. With the shutdown of Meta Spark, all third-party AR effects created through the studio will be removed from Facebook and Instagram, while Meta's own AR effects will continue to be available. This news has caused disappointment among creators, with some speculating on alternative platforms like Snapchat Lens Studio.
Meta Shuts Down Meta Spark, Shifts Focus to AI and Metaverse
Background
Meta Platforms, formerly known as Facebook, has been a pioneer in the field of augmented reality (AR). In 2019, the company launched Meta Spark, a third-party AR studio that allowed creators to design and publish AR effects for Facebook and Instagram. Meta Spark has played a significant role in the growth of the AR ecosystem, but the company has recently decided to shift its focus.
Closure of Meta Spark
On February 23, 2023, Meta announced the closure of Meta Spark. According to the company, this decision was made to align its resources with its strategic priorities of investing in AI products and developing the metaverse. As a result, all third-party AR effects created through Meta Spark will be removed from Facebook and Instagram. Meta's own AR effects will continue to be available.
Impact on Creators
The closure of Meta Spark has caused disappointment among creators who have relied on the platform to design and publish their AR effects. Some creators have expressed concern about the lack of alternative platforms that offer comparable features. Others have started exploring options such as Snapchat Lens Studio or Unity's AR Foundation.
Top 5 FAQs
1. Why did Meta close Meta Spark?
Meta closed Meta Spark to shift its resources towards AI products and the development of the metaverse.
2. When will Meta Spark close?
Meta Spark closed on March 31, 2023.
3. What will happen to third-party AR effects created through Meta Spark?
All third-party AR effects created through Meta Spark will be removed from Facebook and Instagram.
4. Will Meta's own AR effects still be available?
Yes, Meta's own AR effects will continue to be available.
5. Are there any alternative platforms for creators to design and publish AR effects?
Some alternative platforms include Snapchat Lens Studio and Unity's AR Foundation.
Conclusion
The closure of Meta Spark marks a significant shift in Meta's AR strategy. While the company continues to invest in AR technology, it is focusing on its own products and services, rather than relying on third-party studios. It remains to be seen how creators and the broader AR ecosystem will adapt to this change.
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