A significant change is set to take place in the world of European soccer, as the long-standing Swiss agency for selling Champions League rights will be replaced by New York-based Relevent Sports, owned by Miami Dolphins owner Stephen Ross. This comes after the UEFA-ECA joint venture awarded Relevent exclusive negotiating rights for the global commercial rights to the UEFA men's club competitions for the period of 2027-2033. This deal marks a major shift in the marketing of the prestigious Champions League and other European competitions, with revenues expected to reach record highs.
Major Shakeup in Champions League Rights: Relevent Sports Takes Over
Background
The UEFA Champions League is the pinnacle of European club soccer, featuring the top teams from across the continent competing for the most coveted trophy in the sport. For decades, the commercial rights to the Champions League have been held by Swiss agency Team Marketing AG (TMA).
Recent Developments
A significant change is set to take place in the world of soccer, as TMA's long-standing role as the exclusive seller of Champions League rights will come to an end. In a groundbreaking move, UEFA and the European Club Association (ECA) have awarded New York-based agency Relevent Sports the exclusive negotiating rights for the global commercial rights to UEFA's men's club competitions from 2027 to 2033.
Relevent Sports, owned by Miami Dolphins owner Stephen Ross, is a global sports and entertainment company with extensive experience in soccer. The company is well-known for its ownership of the International Champions Cup, a popular pre-season tournament featuring top European clubs.
Significance
This deal marks a major shift in the marketing of the Champions League and other European competitions. Relevent Sports is expected to bring a fresh perspective and innovative ideas to the table, potentially leading to higher revenues and increased global exposure for the competitions.
Financial Implications
Financial details of the deal have not been disclosed, but industry experts expect Relevent Sports to pay record-breaking sums to secure the Champions League rights. This influx of revenue is expected to benefit UEFA, the clubs involved, and the sport of soccer as a whole.
FAQs
UEFA and ECA sought a more innovative and ambitious partner to drive the commercial growth of their competitions.
Relevent Sports owns and operates the International Champions Cup, a pre-season tournament featuring top European clubs.
Relevent Sports is expected to bring new ideas and strategies to the marketing of the competition, potentially leading to increased revenue and global exposure.
The new deal will take effect from the 2027-2028 season.
Relevent Sports is expected to maximize the commercial potential of the Champions League and other European competitions, while also respecting the traditions and values of the sport.
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