The new book "MODIALOGUE" by Ashwin Fernandes, Executive Director at QS World University Rankings, celebrates the transformative communication strategy of PM Modi's Mann Ki Baat. The book includes contributions from notable figures, a nationwide survey, and artwork by celebrated Indian artists, highlighting the positive impact of the programme on national dialogue. Fernandes, an acclaimed academician, brings his expertise in global higher education to provide a fresh perspective on national engagement. The book also draws parallels between PM Modi's communication mastery and Chanakya's philosophies of leadership and dialogue.
Background:
Prime Minister Narendra Modi's 'Mann Ki Baat' ("Conversation from the Heart") is a monthly radio address that has become a defining feature of his communication strategy. Launched in 2014, the program aims to connect Modi directly with the citizens of India, bypassing traditional media intermediaries.
The New Book: 'MODIALOGUE'
Ashwin Fernandes, Executive Director at QS World University Rankings, has authored a book titled 'MODIALOGUE,' which delves into the transformative impact of 'Mann Ki Baat' on national dialogue. The book offers a comprehensive analysis of the program, including contributions from notable figures, a nationwide survey, and artwork by celebrated Indian artists.
Key Findings:
Fernandes's research reveals that 'Mann Ki Baat' has significantly enhanced Modi's connection with the masses. The program has:
Parallels to Chanakya's Philosophies:
Fernandes draws parallels between Modi's communication mastery and the teachings of ancient Indian strategist Chanakya. Chanakya emphasized the importance of:
Top 5 FAQs and Answers
1. How often does 'Mann Ki Baat' air? Answer: Once a month, on the last Sunday of each month.
2. What topics does Modi cover in his addresses? Answer: A wide range of topics, including government initiatives, social issues, national unity, and citizen concerns.
3. How can I listen to 'Mann Ki Baat'? Answer: The program is broadcasted on All India Radio stations, Doordarshan channels, and the PMO's website.
4. Has 'Mann Ki Baat' faced any criticism? Answer: Yes, some critics have accused Modi of using the program for political propaganda. However, supporters argue that it is an important platform for direct communication between the Prime Minister and the public.
5. What is the future of 'Mann Ki Baat'? Answer: Fernandes believes that the program is likely to continue as a key communication tool for Modi. It allows him to maintain a personal connection with the electorate and influence public opinion.
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