The International Yoga Day, celebrated globally on June 21 every year, has brought major success to the Khadi and Village Industries Commission (KVIC), with sales of yoga mats and clothes amounting to a whopping Rs 8.68 crore. This not only promotes India's heritage of yoga and Khadi, but also boosts employment opportunities for Khadi artisans in rural areas and contributes to the country's 'Vocal for Local' and 'Aatmanirbhar Bharat Abhiyan' campaigns. The eco-friendly and chemical-free Khadi products used in yoga practice bring additional health benefits and add to the 'brand power' of Khadi.
International Yoga Day: Khadi Sales Soar, Boosting Rural Employment
International Yoga Day, celebrated globally on June 21 every year, has witnessed a significant increase in the popularity of Khadi yoga mats and clothing. This has resulted in a remarkable boost for the Khadi and Village Industries Commission (KVIC), with sales amounting to an impressive Rs 8.68 crore.
This trend not only promotes India's rich heritage of yoga and Khadi but also provides employment opportunities for Khadi artisans in rural areas. It aligns with the government's "Vocal for Local" and "Aatmanirbhar Bharat Abhiyan" campaigns, which aim to boost domestic production and reduce reliance on imports.
The use of eco-friendly and chemical-free Khadi products in yoga practice brings additional health benefits and enhances the "brand power" of Khadi. The surge in Khadi sales on International Yoga Day is a testament to the growing awareness of the benefits of this traditional fabric and its relevance to modern-day wellness practices.
Top 5 FAQs and Answers Related to International Yoga Day
1. When and why was International Yoga Day established?
International Yoga Day was established by the United Nations in 2014 at the initiative of Prime Minister Narendra Modi. It is celebrated on June 21, the longest day of the year in the Northern Hemisphere, to symbolize the unity and harmony of yoga.
2. What is the significance of yoga in Indian culture?
Yoga has been an integral part of Indian culture for centuries. It is an ancient practice that combines physical postures, breathing techniques, and meditation to promote physical, mental, and spiritual well-being.
3. How has International Yoga Day impacted the global perception of yoga?
International Yoga Day has played a crucial role in raising awareness about yoga worldwide. It has helped to break down cultural barriers and dispel misconceptions about the practice. As a result, yoga has become increasingly popular as a means of improving health and well-being.
4. What are the benefits of practicing yoga?
Regular yoga practice offers numerous benefits, including:
5. How can I participate in International Yoga Day?
You can participate in International Yoga Day by attending local events, practicing yoga at home with the guidance of online resources, or simply taking some time to learn more about the history and principles of yoga.
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