A recent report by CBRE highlights the growth of retail and consumer brands in sacred cities like Amritsar, Varanasi, Mathura, Ayodhya, and Guruvayur, as pilgrims and spiritual seekers flock to these places. The surge in spiritual tourism has led to the strategic adaptation of retail offerings by various brands in both high-street and mall locations. The rise in online platforms providing easy access to faith-based products and services has also contributed to the growth. Improved infrastructure and development of accommodation options have further boosted this trend, according to the report.
Spiritual Tourism Boosts Retail and Consumer Growth in Sacred Cities
A recent report by CBRE, a global commercial real estate services and investment firm, highlights the growing presence of retail and consumer brands in sacred cities across India. This trend is driven by the surge in spiritual tourism, which has attracted a growing number of pilgrims and spiritual seekers to these destinations.
Background and Significance
Sacred cities in India have long been centers of religious and spiritual significance. Millions of pilgrims visit these cities annually to seek blessings, offer prayers, and immerse themselves in the spiritual atmosphere. In recent years, the rise of mass tourism and the increasing disposable income of Indian households have led to an increase in spiritual tourism. This has created a demand for a wide range of products and services, including accommodation, food, souvenirs, and religious artifacts.
Strategic Adaptation by Brands
Retail and consumer brands have been quick to adapt to the growing demand in sacred cities. High-street locations and malls have witnessed the emergence of a wide range of brands offering products and services tailored to the needs of pilgrims and spiritual seekers. These include:
Online Platform Boom
The rise of online platforms has also contributed to the growth of this sector. Faith-based e-commerce platforms offer easy access to a wide range of products and services, including religious texts, live streaming of religious ceremonies, and online pilgrimages.
Infrastructure Improvements
The development of improved infrastructure and accommodation options has also boosted spiritual tourism. New roads, railways, and airports have made it easier for pilgrims to reach sacred cities. Additionally, the emergence of budget-friendly hotels and guest houses has made it more affordable for visitors to stay for extended periods.
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